One of the best things about the Internet is how easy it is to follow our favourite chefs and creators of interesting produce. A couple of my faves are Hugh Fearnley-Whittingstall and Glynn Purnell. One key difference between these two great people is that Hugh makes it very easy to become part of his online tribe, whereas Glynn is less inclusive and features his restaurant above himself. And the difference being is that Hugh has mastered his online presence.
Many of the chefs I feature on this site are trying to do just that, and I know it’s tough. To maintain quality in the food, as well as our websites and social-media channels is a huge demand. And email marketing is still very important (despite what you might hear!) Today, though, chefs have to engage with their audience and keep doing it to maintain a fickle following.
I know a few chefs follow this site, and when I found the infographic below I just had to share it, because anybody using email as a means to engage really should take note. It looks at welcome emails – the very first email that brings followers into our fold. There’s so much interesting data in this, particularly the stats that show that welcome emails seem to trump everything almost all other email types, in terms of open rates, click-thrus and new leads.